Top ten tips for running a successful event

Event management is an incredibly rewarding profession and in my mind, bringing someone’s unique vision for their special occasion to life is an accomplishment that’s hard to beat.

The granular details of all events at The Venue at The Royal Liver Building may vary but the important thing to remember is to approach every event from your client’s perspective, understand its purpose and meaning, its goals and objectives, and deliver exactly what the client wants.

We’ve pulled together 10 top tips to ensure your events at The Venue at The Royal Liver Building run smoothly.

  1. Plan ahead

An event can only be successful if you know exactly what it is you’re delivering ahead of time so sit down with your client and talk through every minor detail.

Planning ahead is the key to avoiding any disasters on the night and outlining objectives and expectations puts you and the client on the same page. The specifics are important so remember the ‘who, what, where, when and why’.

  1. Have a contingency plan

Even with all the forward planning in the world things can, and do, go wrong. Having a contingency plan helps with facing problems that arise on the night and being able to remain calm while thinking on your feet.

What do you do if the caterers don’t turn up? How do you make sure the last guest speaker to stick to their allotted seven minutes? Where is the bride for the first dance?  Forward planning will cover your back and keep your clients happy.

  1. Think like a guest

It’s important to know how it feels to be a guest at your event in order to measure its success. So do a walk through as if you were a customer. By taking a step back, a good event planner will be able spot any problems naturally and make adjustments quickly.

  1. Team work

It’s essential to have the support of a great team behind you. Have a team briefing before the event to assign responsibilities, delegate details and share the load.

Creating a masterplan for all staff ahead of time will help you and your team stay on track and remaining in contact with the team throughout the event is crucial. At larger venues consider walkie-talkies or earpieces to ensure the team is in contact at all times.

  1. Be tech-savvy

At almost every event you organise, there will be a digital element and it’s important to feel confident when working with technical equipment.

Despite the great addition that digital technology brings to an event, it can often be difficult to master and the easiest thing to go wrong.

  1. Keep calm

Running an event requires multiple roles and multi-tasking is a necessity.

One moment you will be required to be the director, creative lead or project manager, the next you could be a critical thinker or networker. Whatever your role is, keeping a calm exterior is absolutely essential.

  1. Be adaptable

Every event organiser should be able to adapt to any situation as it unfolds before them. Where possible, the practicalities should have already been covered.

  1. Give guest the celebrity treatment

If an event is unique and memorable for all the right reasons, guests will naturally be impressed and may consider using the event organiser or venue in the future.

Giving guests the celebrity treatment will make them feel important, so go the extra mile.

  1. Be on hand

The number one thing to remember is to be readily available when needed, so don’t pull a disappearing act.

Be sure to keep an eye on your guests and let them know where you’ll be should they need you for anything.

  1. Learn from your mistakes

The last thing to remember is to learn from your mistakes. No matter how well you think your event went, it’s the customer’s opinion that matters.

Give your clients a few days before contacting them for post-event feedback. Once you have obtained this feedback, review the event with your own staff and implement some changes if necessary – or give yourselves a pat on the back.